Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success
Why Is Social Media Marketing Important Today?
Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.
What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.
Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond:
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
- Facebook alone has over 2.7 billion monthly active users.
| No | Social Media | Products Content |
|---|---|---|
| 1 | create posts | SMM Consistently Warms Up A New Audience For Your Business |
| 2 | Posts the posts | SMM Builds Stronger Relationships With Customers |
| 3 | See the changes | SMM Generates More Leads & Conversions |
Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.
