So you wanna publish your book, babe? Bestie, I see you’ve written a book (or you’re staring down that blinking cursor), and now you’re asking yourself, “How do I self-publish my first book?”
First of all, I’m so freaking proud of you. Writing isn’t easy—it’s vulnerable, messy, and takes a lot of courage. I’m Loraine Umi Hugo, the romantasy author behind A City of Stars and Betrayal, who decided to go full steam ahead on my self-publishing journey.
When I published my first book, A City of Stars and Betrayal, I had no clue what I was doing—but I figured it out step by step. And now? I’m here to spill all the tea so you don’t have to make the same mistakes I did.
Whether you dream of steamy enemies-to-lovers or epic fantasy quests, I’ll walk you through the whole process. Are you ready? Now, let’s get your story out into the world.
Start With The Written Word: The Heart Of It All
Before we talk ISBNs, cover art, or which self-publishing platform is best, let’s get real: you need a finished draft. I know, I know—life gets busy.
You’ve got work, maybe a dog, weekend brunch plans, and a TBR pile taller than your house. But your first book deserves your focus and the writing process is important. Whether you’re writing after your 9–5 or squeezing in words during lunch, showing up consistently is key.
Join writing groups or online communities that hype you up and hold you accountable. We’re not meant to do this alone. And no, your first draft doesn’t have to be perfect—it just has to exist.
This is your foundation, your heart, your written word. Please forget the rules for a moment and write the story you’d like to read. Your book baby starts here. So pour a glass of wine (or tea), open that doc, and write like no one’s watching.
From Draft to Diamond: Editing Like a Pro
So, you finished your first draft—cue the confetti! 🎉 But before you hit “publish” and blast it to your Insta followers, let’s slow down and talk editing.
Trust me, even the most talented indie authors don’t skip this part. Editing transforms your first book from a hot mess into a sparkling gem worthy of your readers’ shelves. And yes, it’s as essential as choosing the perfect pair of boots at Nordstrom—worth every penny.
Developmental Editing
First, let’s tackle developmental editing. This is big-picture stuff: plot holes, pacing, character development (because readers will riot if your characters aren’t swoon-worthy and believable). Think of your developmental editor as your brutally honest best friend—they’ll tell you exactly what’s not working, even if it stings a little.
Goodreads
Goodreads has groups dedicated to beta reading and critique swaps.
- Beta Reader Group
- Support for Indie Authors
- Connecting Readers and Writers
Facebook Groups
On Facebook, you can find active, genre-specific communities that can help target ideal readers.
- Beta Readers and Critique Partners
- Beta Readers & Advanced Reader Copies (ARCs)
- Groups specific to your genre (e.g., Fantasy Writers Support Group)
Booksprout
- Dedicated platform specifically designed for finding beta and ARC readers.
- Simple interface and streamlined process.
BookSirens
Even though they are an excellent platform, I do not recommend BookSirens at this time. They are at capacity and have rejected my books on several occasions.
- Offers curated beta readers and a focus on genuine, detailed feedback.
- Suitable for targeting genre-specific readers.
StoryOrigin
- Platform designed to organize beta reader groups, track reader progress, and simplify feedback collection.
Betareader.io
I used the paid subscription to this platform. I paid $9.99 plus taxes for the Premium account, which allowed me to:
- Track my readers in real-time
- Allow in-line comments and reactions
- Send out Reader surveys
- Upload unlimited manuscripts
- Allow unlimited reader slots
The only downside to this platform is that people would request to read and never leave comments. Some were poachers while others were genuinely trying to help.
Your Author Website or Newsletter
If you’re a newbie like me, chances are you can’t leverage existing subscribers by offering early access as beta readers. However, once your target audience becomes more established, this is an excellent option.
Absolute Write Forum
This platform has active forums for writers seeking beta readers or critique partners, with extensive community support.
Tips for Success
I wish I had gone straight to the beta readers before I got my editor. I feel that this would have greatly helped with the developmental edits and really made my book shine.
- Clearly outline expectations, including the feedback deadline and the type of feedback required.
- Offer incentives like early access to final copies, acknowledgments, or giveaways.
- Provide clear instructions on how beta readers should submit feedback.
- Using multiple platforms simultaneously often yields the best results.
Copy Editing
Next comes copy editing, the nitty-gritty stage. Here’s where grammar, punctuation, and awkward sentences get cleaned up. A good copy editor is like your favorite Sephora concealer—they hide flaws and leave everything flawless.
I found my copy editor on Instagram threads. Many will give you excellent deals, and you can even ask for a sample edit.
Bottom line: editing isn’t optional—it’s one of the most crucial steps in your self-publishing journey. Take your time, invest wisely, and polish that manuscript until it shines brighter than a fresh mani. Your readers (and your book’s success) will thank you!
Where to find editors?
Since you have complete control over your book, you’re going to need that professional editor. It’s an important decision on who you hire so do your research and choose wisely! In the book world, a great book is even greater with the right people backing you.
- Reedsy – A favorite among indie authors. You can browse vetted professionals, read reviews, and request quotes. It’s like a Tinder for editors—but way less awkward.
- Upwork –You can post a job and review portfolios. Be sure to filter by experience and check reviews before hiring anyone.
The Aesthetics Matter: Design, Baby
Let’s talk aesthetics—because looks absolutely matter when it comes to your first book. Anyone who tells you they don’t judge a book by its cover is lying (or hasn’t scrolled through BookTok lately). In today’s digital age, a stunning book cover design isn’t just lovely—it’s essential. Your cover is the first impression readers get, and we want them swooning instantly.
Now, as tempting as it might be to DIY your cover in Canva, investing in a professional book designer is usually a better call. A pro will ensure your cover screams, “I belong on your bookshelf,” instead of whispering, “Made in Microsoft Paint.” Successful self-publishing authors stand out because they prioritize quality.
Don’t overlook your book’s trim sizes and the overall layout of the book, whether you’re going with ebooks, trade paperbacks, or both—presentation counts. Weird fonts, uneven spacing, or awkward margins? Those are warning signs to readers. And trust me, they notice.
The final product should reflect your vibe—romantic, dark, whimsical, or spicy—as authentically as possible. After all, aesthetics aren’t just about pretty covers; they’re about creating a reader experience from page one. Your target audience appreciates beautiful things, so give them something they’ll be proud to post on social media.
Where to find book cover designers?
The best thing you can do is research every platform and avenue I’ve listed below. Self-published books are a big deal too! Show your audience you do good work!
Reedsy – reedsy.com
- Seriously amazing talent.
- You can browse portfolios of professional designers who’ve worked with big publishers.
- Filter by genre (fantasy, romance, etc.) and budget.
- Ideal for first-time authors who want quality and peace of mind.
Instagram & TikTok
- Yes, seriously. Tons of designers showcase their work with hashtags like:
- #bookcoverdesigner
- #indieauthorcover
- #romantasycover
- Follow artists you vibe with and DM for commissions.
- Bonus: You get to support other creatives in the online bookish community.
Premade Cover Sites (Budget-friendly & quick!)
- The Book Cover Designer – thebookcoverdesigner.com
- MiblArt – miblart.com
- GetCovers – getcovers.com
- Great for first-time authors on a budget who still want that polished, professional look.
What to look for in a book cover designer?
- Experience with your genre and audience (romantasy, smut, dark fantasy romance, etc.)
- Clear pricing packages (ebook only? full wrap for print? social media promo graphics?)
- Ability to match vibes and tropes (spicy? moody? pastel?)
- Willingness to communicate and revise
- Option to purchase commercial rights
Choosing Your Path: Traditional, Hybrid, or Self-Publishing
Alright, sis, grab your favorite Starbucks drink and settle in—we need to chat about your publishing options. You’ve got three main paths in the literary world: traditional publishing, hybrid publishing, or diving headfirst into the self-publishing industry. Spoiler: I chose the indie route, and I’ll tell you exactly why.
Traditional Publisher
Going with a traditional publishing house is kind of like applying for college all over again—competitive, lengthy, and you might need an agent (think of them as your admissions counselor). But hey, the prestige can be tempting.
Traditional publishers handle editing, design, and distribution, but they’ll also take a significant cut of your royalties. Plus, if you opt for the traditional publishing route, prepare yourself for looooong waiting periods.
Hybrid Publishing
On the other hand, hybrid publishing blends traditional and indie publishing. You front the cost of production, but you get the benefit of professional support. It can be a good idea if you want more creative control without handling everything yourself. However, be sure to research—there are some shady companies out there with significant red flags.
Self-Published Authors
What are the benefits of self-publishing? Successful self-published authors choose this route for the higher royalties, quicker publication timelines, and complete creative freedom (major bonus). Sure, it’s extra hard work—but you control everything from your book title to your marketing efforts. It’s the best way to ensure your book aligns with your vision.
The Self-Publishing Process (Without Crying…Much)
Buckle up, gorgeous—because now we’re diving deep into the self-publishing process. It might feel overwhelming at first, but don’t stress. I’m here as your big sis to guide you through the chaos, drama-free…mostly.
Amazon KDP
The first step after your manuscript is polished is selecting your self-publishing platforms. Amazon KDP is the go-to for many indie authors, offering ebooks and trade paperbacks. But if you want your book in indie bookstores or libraries, platforms like IngramSpark can distribute your printed book more widely.
Once you’ve chosen your platforms, it’s time to prep your files. This is one of those crucial steps you don’t want to mess up—trust me, formatting glitches at 3 AM aren’t cute. I used Atticus by Kindlepreneur to format my book, and I was able to customize my template.
Carefully decide on trim sizes, ensure your layout is reader-friendly, and double-check file guidelines. It takes patience, but seeing your own book come to life? Total magic.
Different Publishers
Next up: distribution through online retailers. Decide whether to stay exclusive with Amazon (hello Kindle Unlimited royalties) or go wide—publishing with multiple retailers like Barnes & Noble and Apple Books to reach more readers.
Throughout the whole process, take a deep breath. It’s normal to feel overwhelmed, but remember: you’re doing something incredible. Celebrate small wins, lean on your online communities, and yes—cry if you need to. Your book baby is worth every single step. You’ve got this!
The Marketing Era: Time to Get Loud
The next step is to get LOUD! Marketing can feel daunting (and sometimes cringe, let’s be real), but the good news? You’ve got this.
Plus, your target audience are already scrolling TikTok and Instagram looking for their next obsession. Make it yours!
Utilize Instagram & TikTok
First things first: nail your book title and tagline. Think clickable, shareable, and intriguing enough to stop thumbs mid-scroll. Create content showcasing aesthetics and teasers your readers crave.
Need inspo? Think spicy quotes, moody aesthetics, and POV TikToks (because who doesn’t love a little dramatic flair?).
Next, get comfy with social media. Regular updates and authentic engagement are key. Leverage trends to your advantage—like cute transition videos or those addicting “If you love this, read this” reels. Don’t forget Instagram stories for behind-the-scenes moments (hello, messy bun and manuscript edits).
Your Email List
Additionally, it’s essential to build an email list. Offer exclusive content, early chapters, or bonus scenes as incentives. Readers love feeling special (don’t we all?). And trust me, loyal subscribers translate into consistent readers who are ready to hype your releases.
Finally, book reviews and street teams are your secret weapons. Early reviewers spread word-of-mouth magic, and your street team? They’re your cheerleaders shouting your praises from the rooftops.
Bottom line—marketing is your moment to shine. Get bold, have fun, and remember: no one tells your book’s story better than you.
Money Talk: What It Really Costs
Okay, babe—let’s have some real talk about money. Self-publishing your first book is an exciting dream, but it’s definitely not free. I’m all about transparency, so let’s break down exactly where your dollars might go (because surprises are cute on birthdays, but not when it comes to your credit card statement).
Self publishing doesn’t have to cost a lot of money, but it will still cost money. Based on my personal experiences, I was working to cover the costs of my editor, book cover designer, and marketing.
Editing Costs
First up, editing. Hiring a developmental editor or copy editor is like investing in good skincare—it might feel pricey upfront, but your final product will glow. Expect to budget anywhere from a few hundred to a couple thousand dollars, depending on your manuscript length and the editor’s experience.
Cover Art & Interior Formatting
Next, cover art and interior formatting. A professional book designer typically charges a few hundred dollars, but trust me, readers judge aesthetics immediately.
Marketing
Then there’s marketing. Social ads, giveaway prizes, and book swag can add up fast. Budget carefully, but remember: thoughtful marketing efforts will pay off in reader excitement and visibility.
The good news? Successful self-publishing authors earn higher royalties compared to traditional publishing houses, meaning you keep more of the profits long-term.
Self-publishing isn’t cheap, but it’s a strategic investment. Allocate your funds thoughtfully, prioritize quality, and remember—you’re investing in yourself and your dream. And girl, that’s always worth it. If you’d like to know the breakdown cost of my book, check out my post How Much Did It Cost To Publish My First Book?
Final Thoughts for First-Time Authors
Here’s the truth, babe: the literary world needs your voice, your stories, and your magic. Leaping into self-publishing still feels scary.
I’m still shaking in my boots about whether I made the right choice to self-publish A City of Stars and Betrayal, which was released on May 18, 2025. But your unique story deserves to be told, and there’s literally no better time than now to bring it into the world.
Remember, successful self-publishing isn’t about perfection; it’s about authenticity, heart, and dedication. Embrace the bumps in the road as part of your author’s adventures—those moments shape you into a stronger storyteller and a wiser entrepreneur.
Lean on your online communities, celebrate your milestones (big or small), and never underestimate the power of investing in your book and yourself. Every single step you take brings you closer to becoming the author you dreamed of being.
Also, don’t forget to have fun. The joy of holding your book in your hands—seeing your name, your characters, your words—is unlike anything else. It’s powerful, emotional, and worth every late-night edit and coffee run.
So, keep writing, keep dreaming, and, most importantly, keep believing in yourself. You’ve got a unique opportunity to share your passion with the world. Embrace it, savor it, and get ready for one incredible ride. You’ve got this, and I’ll be cheering you on every step of the way!